Website Design & Internet Marketing

Best and Worst Times to Share on Facebook, Twitter

Posted on by Switch It Up Designs
the-best-and-worst-times-to-post-on-social-media
02
Jul

Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.

Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr.

The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.

The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.

However, Facebook’s optimal posting times are slightly different than Twitter. Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week.

Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook don’t get the most clicks. Similar to Twitter, bit.ly recommends not posting the links you want to go viral during the weekend.

“While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” bit.ly said in a blog post on its site. “Traffic from Facebook fades after 4:00 p.m.”

Meanwhile, Tumblr has a much different usage pattern than Facebook and Twitter. It’s suggested to wait until at least 4:00 p.m. ET. to post important content, and posts that go up after 7:00 p.m. get the most clicks during a 24-hour period.

It’s also suggested that Friday evenings are a key time to post on Tumblr — a time bit.ly recommends avoiding on Facebook and Twitter.

Bit.ly traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Monday and Tuesday, with similar traffic on Sunday, according to the study.

“It’s easy to see that just like your neighborhood restaurants, each social network has its own culture and behavior patterns,” bit.ly noted in the blog post. “By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.”

Do you notice a difference in engagement when posting at different times? Let us know in the comments what works best for you.

Source: Mashable

Switch It Up Designs

Eight years ago I dreamt of having my own website designed in order to lift my company off the ground. With research, I quickly realized the inflated, out-of-reach prices that large design firms demanded in order to have a simple presence on the web. I decided to use my own natural talents and passion for internet marketing to not only create a website for myself, but to offer a custom, collaborative and affordable website design service to local business owners who are experiencing the same problems. Switch It Up Designs eliminates the middle man used in corporate marketing companies to guarantee unbeatable customer service. We provide high quality designs and one-on-one creative discussions so that your business can best represent you; all at a price that is simply unmatched!