Website Design & Internet Marketing

Google Panda – Remove Low Quality Content

Posted on by Switch It Up Designs
16
Jan

Goggle Panda

Google Panda – Remove Low Quality Content

In our previous post, we discussed how Google has changed their algorithms for search, now called Google Panda. We have 5 Essential tips to help get your website moving up in the search ranks.

Without further hesitation, here is our first tip:

1. Remove Low Quality Content

The first and foremost thing you can probably do is to separate out all auto-generated content. Block the indexing and crawling of all low quality content to prevent it from lowering the ranking of your entire site. Low value content can cause the algorithm to slap down your entire site even if a great deal of your content is unique and valuable.

To know whether your site content is low quality or not, here are some helpful questions asked by Google Webmaster Central Blog to aid you in determining the low quality content:

  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Does this article have spelling, stylistic, or factual errors?

Interestingly, identical low quality content is particularly endemic across e-commerce websites. For example, why should a pair of audio cables be described differently in each website and in each page on your website? Theoretically to meet the “unique” content guideline every product should be given an unique description and listing to avoid being marked as “low-quality” content by Panda.

Stay tuned for our next “Essential Tip” for optimizing your site with Google Panda

For more information about website design or internet marketing, contact Switch It Up Designs today!

Switch It Up Designs

Eight years ago I dreamt of having my own website designed in order to lift my company off the ground. With research, I quickly realized the inflated, out-of-reach prices that large design firms demanded in order to have a simple presence on the web. I decided to use my own natural talents and passion for internet marketing to not only create a website for myself, but to offer a custom, collaborative and affordable website design service to local business owners who are experiencing the same problems. Switch It Up Designs eliminates the middle man used in corporate marketing companies to guarantee unbeatable customer service. We provide high quality designs and one-on-one creative discussions so that your business can best represent you; all at a price that is simply unmatched!