Goggle Panda
Google Panda – Remove Low Quality Content
In our previous post, we discussed how Google has changed their algorithms for search, now called Google Panda. We have 5 Essential tips to help get your website moving up in the search ranks.
Without further hesitation, here is our first tip:
1. Remove Low Quality Content
The first and foremost thing you can probably do is to separate out all auto-generated content. Block the indexing and crawling of all low quality content to prevent it from lowering the ranking of your entire site. Low value content can cause the algorithm to slap down your entire site even if a great deal of your content is unique and valuable.
To know whether your site content is low quality or not, here are some helpful questions asked by Google Webmaster Central Blog to aid you in determining the low quality content:
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Does this article have spelling, stylistic, or factual errors?
Interestingly, identical low quality content is particularly endemic across e-commerce websites. For example, why should a pair of audio cables be described differently in each website and in each page on your website? Theoretically to meet the “unique” content guideline every product should be given an unique description and listing to avoid being marked as “low-quality” content by Panda.
Stay tuned for our next “Essential Tip” for optimizing your site with Google Panda
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